Each course programme is tailored completely to an organisation or individual’s requirements.
Delegates will learn
What a journalist is looking for and what makes a good story
How to develop key messages for media interviews
Our unique ACES guide to effective communication
The do’s and don’ts when delivering a media interview
How to successfully convey key messages in an interview
How to prepare for and deliver interviews for TV and radio
How to handle challenging questions and the ‘bridging technique’
How to manage the media in proactive or challenging interview situations
OUTCOMES
Delegates will leave the training skilled in the following areas:
How to communicate effectively with impact and engagement
Dealing with journalists confidently
Identifying, crafting and sticking to key messages
Confident delivery of radio and television interviews
THIS TRAINING CAN BE PROVIDED AS:
Full-day group training on your business premises or in hired facilities – maximum 4 delegates (Larger group workshops can be catered for – ask us for details)
Half-day group training on your business premises or in hired facilities – maximum 2 delegates
Half-day 1-to-1 coaching on your business premises (within London/East Anglia) or at our Essex venue
Virtual training for a full day or half day – maximum 4 delegates
WHO IS THIS COURSE SUITABLE FOR?
Spokespeople
CEOs
Senior managers & executives
Press/marketing teams
Councillors
APPLICATION PROCESS
WHEN SHOULD I APPLY? We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
WHEN WILL I HEAR BACK FROM YOU? We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
CAN I RESERVE A PLACE? Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email. Tel: +44 749 199 3874 Email: admin@oraelinstitute.com
WHAT ARE YOUR LANGUAGE REQUIREMENTS? The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
WHAT IF I HAVE MORE QUESTIONS? If you have any more questions, please read our FAQs here. Read our full terms and conditions.
