Our courses are designed to help every member of your senior staff make the most of every media and PR opportunity. From interviewing skills to social media presence, media awareness to podcasting, our training is tailored to meet your precise needs.
Our courses are delivered via Zoom, Teams or face to face
Delegates will leave the training being able to:
Media training is essential for executives, board members and senior staff. As a spokesperson for their organisation, our training will help delegates develop the skills and confidence they need to prepare for interview and deal with crisis situations.
The course features our unique ACES guide to communication – from Achieve to Style and everything in between. This covers skills in using language and techniques to make any media interview effective, including developing key messages, quotes and soundbites. Practical interviews lie at the heart of this course with plenty of constructive feedback, using scenarios that are developed exclusively for your organisation to make the training “as real as it gets”.
Background
Understanding the opportunity
Effective communication skills
Practical: Radio interview based on scenario
Crisis communications
Practical: TV interview based on crisis scenario
