Delegates will leave the training with:

• An awareness of the difference between an issue and a crisis
• Knowing why crisis communications are important
• Awareness of good and bad examples of crisis communications management
• Knowledge to create a crisis communications plan
• The ability to stay calm and controlled in a crisis
• The ability to deal with journalists confidently and stick to key messages
• Effective communication skills using the Mosaic ACES
• Practical interview experience
• Confident delivery of media interviews

Our course will give you a detailed insight into the procedures you need to consider in the event of a major issue or crisis within your organisation.

Delivered face to face or online, this practical one-day course will teach you what the media is looking for from former journalists with crisis communications experience in numerous organisations. It will give you the opportunity to discuss your own procedures, reviewing the steps you would take in different circumstances, including communications internally and with other relevant stakeholders.

You will learn the difference between print, radio and TV interviews and there will be exercises across the day, including the crucial development of key messages and “as real as it gets” media interviews on scenarios relevant to your organisation with immediate constructive feedback on content and presentation.

What is crisis communications?

• Real life examples
• The effects of mishandled crises
• The effects of well-handled crises
• The changing face of the media

When does an issue become a crisis?

• Exercise: What constitutes an issue in your organisation and when does it become a crisis?

Preparing for a crisis

• Your crisis communications plan
• Monitoring the news and social media

Effective communications

• The ACES guide – from Achieve to Style and everything in between

Interview preparation

• Questions to ask the media
• Quotes and soundbites
• Print tips: language, photos
• Radio tips: language, tone, confidence
• TV tips: body language, appearance, backgrounds, confidence

Interview practical, scenario 1

• Preparing your key messages and interview content
• Interview practicals with feedback

Interview practical, scenario 2

• Preparing your key messages and interview content
• Interview practicals with feedback

Social Media

• Monitoring
• Responding to comments

The aftermath

• Reputation management
• Using social media

• Full-day group training on your business premises or in hired facilities – maximum 4-5 delegates (Larger group workshops can be catered for please ask us for more details)
• Half-day group training on your business premises or in hired facilities – maximum 2 delegates
• Half-day 1-to-1 coaching on your premises (within London/East Anglia) or at our Essex venue
• Online Training for a full or half day

• Chief Executives
• Senior executive teams
• Communications teams