Delegates will complete the training with:

• The ability to make the most of any media opportunities effectively
• Communication skills based on our ACES model
• The confidence and knowledge to interact with journalists professionally
• Techniques for identifying and delivering key messages
• Awareness of how to avoid being misquoted or taken out of context
• Practical interview experience with constructive feedback
• Increased confidence in delivering press, radio, and television interviews
• Recordings of interviews, with feedback and our PDF guide to Effective Communications

Media skills training is crucial if you represent your university or promote your research in the media. Our course will enable you to develop effective communication skills, craft your key messages, and seize every media opportunity. Practical print, radio, and TV interviews form the heart of this course, with ample constructive feedback and shared learning.

Your training scenarios are exclusively crafted for your academic role and researched by our team of former journalists to ensure your experience is as authentic as possible. You’ll also be asked to complete our confidential pre-course questionnaire to help us identify your individual experiences, concerns, and perceptions. This ensures your outcomes align with your organisation’s needs and your professional development requirements.

• Welcome, introductions and outline of the day
  • Understanding news narratives / what journalists are looking for
  • The role of your comms / marketing team in an academic setting
• Effective communication skills
  • Mosaic’s ACES – from Achieve to Style and everything in between
  • The difference between live and pre-recorded interviews
  • Handling difficult questions
• Practical: Press interview
  • Crafting memorable quotes and soundbites
  • Top tips: language, photo opportunities
  • Practical interview with feedback
• Practical: Radio Interview
  • Key message preparation
  • Top tips: tone, voice, language, confidence
  • Practical radio interviews with feedback
• Practical: TV Interview
  • Key message preparation
  • Top tips: tone, voice, body language, appearance, background
  • Practical TV interviews with feedback

We look forward to helping you effectively navigate the media landscape and communicate your academic work with confidence and clarity.

• Full-day group training on your business premises or in hired facilities – maximum 4 delegates (Larger group workshops can be catered for – ask us for details)
• Half-day group training on your business premises or in hired facilities – maximum 2 delegates
• Half-day 1-to-1 coaching on your business premises (within London/East Anglia) or at our Essex venue
• Virtual training for a full day or half day – maximum 4 delegates

• University researchers
• Academics
• University communications teams
• Research support teams